POINT (video, 2')
Artvertising workshop, Media Facades Festival, iMal - Brussels 2010
The “Point” video is based on a reflexion about how writing is imposed inside public spaces for commercial purposes. Advertising uses techniques such as typography and slogans to get their written message across. As soon as we read the message a voice is recreated in our head forcing us to “own” it. “Point” uses those same techniques to achieve the opposite effect. It explores this imbalanced “communication” process by the means of questions. The goal is to activate the reader, to consciously resonate inside his mind, signifying an end, highlighting the moment, and pointing to a new beginning, standing as a critical point inside the urban maze. Thus, its ultimate ambition is to celebrate void, resulting in a non-profit brain-wash.
The Artvertiser was an urban, hand-held "Improved Reality" project re-purposing street advertisements as the surface for exhibiting art. Instrument of conversion and reclamation, The Artvertiser situated the 'read-only', proprietary imagery of our public spaces as a 'read-write' platform for the presentation of non-proprietary and critically engaging content.
During a 3-day workshop, participating artists had the opportunity to create visual works to replace urban advertisements in Brussels. They were able to experiment and analyse real time computer vision techniques developed by Julian Oliver and his team.
The results of the workshop were presented for the MFF 2010 Finissage on Saturday afternoon 2nd of October, 2010. During "augmented" walks in the city, the audience was able to watch the creations made through specially built binoculars (or Billboard Intercept Units).
"The Artvertiser" was initiated in 2008 by Julian Oliver and was developed in collaboration with Damian Stewart.
POINT (video, 2')
Artvertising workshop, Media Facades Festival, iMal - Brussels 2010
The “Point” video is based on a reflexion about how writing is imposed inside public spaces for commercial purposes. Advertising uses techniques such as typography and slogans to get their written message across. As soon as we read the message a voice is recreated in our head forcing us to “own” it. “Point” uses those same techniques to achieve the opposite effect. It explores this imbalanced “communication” process by the means of questions. The goal is to activate the reader, to consciously resonate inside his mind, signifying an end, highlighting the moment, and pointing to a new beginning, standing as a critical point inside the urban maze. Thus, its ultimate ambition is to celebrate void, resulting in a non-profit brain-wash.
The Artvertiser was an urban, hand-held "Improved Reality" project re-purposing street advertisements as the surface for exhibiting art. Instrument of conversion and reclamation, The Artvertiser situated the 'read-only', proprietary imagery of our public spaces as a 'read-write' platform for the presentation of non-proprietary and critically engaging content.
During a 3-day workshop, participating artists had the opportunity to create visual works to replace urban advertisements in Brussels. They were able to experiment and analyse real time computer vision techniques developed by Julian Oliver and his team.
The results of the workshop were presented for the MFF 2010 Finissage on Saturday afternoon 2nd of October, 2010. During "augmented" walks in the city, the audience was able to watch the creations made through specially built binoculars (or Billboard Intercept Units).
"The Artvertiser" was initiated in 2008 by Julian Oliver and was developed in collaboration with Damian Stewart.